My name is Bas, I’m 24 years old and born in Leiden, the Netherlands, a born entrepreneur with a deep love for streetwear and art. From a young age, it’s been my dream to create my own streetwear brand, inspired by legends like Virgil Abloh and iconic Dutch names like Patta.

Effortless Lifestyle is more than just a brand; it’s a mindset. It’s about living life your way, doing what you want, and embracing the freedom of creativity. Our philosophy is simple: “There are no rules to creativity.”

Drawing inspiration from street art and the raw beauty of everyday life, Effortless Lifestyle reflects the energy of the streets and the art I see along the way. This brand is for those who dare to express themselves and live life on their own terms.

Effortless Lifestyle—live it, create it.